How does the Birchbox Points Programme work?

From Wednesday, 3rd May 2017 the Birchbox Points programme will be replaced with Birchbox Benefits. In February of 2017, we asked our subscribers to compete an email survey to find out exactly what they wanted from a loyalty scheme. We’ve created our new-and-improved programme based on their feedback.

Many subscribers told us that they felt Birchbox Points weren’t flexible as they had to be redeemed in units of 100 and expired after just 6 months. Our new benefits can be used instantly and continue for as long as you stay with us as a subscriber.

Discover the full list of Birchbox Benefits at

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