Why is the scheme changing?

In February 2017, we asked our subscribers to compete an email survey to find out exactly what they wanted from a loyalty scheme. We’ve created our new-and-improved programme based on their feedback.

Many subscribers told us that they felt Birchbox Points weren’t flexible as they had to be redeemed in units of 100 and expired after just 6 months. Our new benefits can be used instantly and continue for as long as you stay with us as a subscriber.

With the new Birchbox Benefits our subscribers feel the love straight away with 10% off sampled products: now available on current and last month's products. Plus you get free delivery and 2 free beauty samples on your next order from the Birchbox shop when you review your box each month.

We’re also treating our most loyal customers, who have been with us for 6 months and longer, with 15% off every time you shop to say thank you.

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